1. Mobile geo-targeting (marketing and sales) With the rise of beacons and geo-targeting, “it has become easier to target key users with time-sensitive and location-specific messages through mobile apps,” says Johan den Haan, Chief Technology Officer at Mendix. “By integrating geolocation technology into a mobile app, for example, companies can send special offers to customers near stores.”
“This approach allows small businesses to reduce spend, limit their focus, and deliver targeted advertising to consumers at the right time and deliver it to the right place,” adds Roger Hurni, creative director and managing partner of Off Madison Ave. In addition, “by combining geo-fences with SMS texts, you can instantly interact with customers close to your company,” says Ashley Orndorff, market research analyst and copywriter at Visual Impact Group.
“Set it up for your loyal customers and send them a text message about a sale created just for them, a special event or a flash sale when they're near your store. They make them feel special, and if they take advantage of both exclusivity and scarcity, they are more likely to stop to buy one or two.”
2. “Create a mobile app for your loyalty rewards program,” says Orndorff. “Customers who download the app have access to exclusive offers, special offers for early birds and much more.” To make the app even more effective, ask customers (or let the app do it) to find out what rewards they prefer.
“Not only do you get valuable information to improve your business and your offerings, but your customer also feels more valued and appreciated,” he says. It also “increases engagement and revenue.” “Punch cards were long gone to reward loyal customers with some success, but it's frustrating for both the seller and the customer to track the punch card (punches, purchases, lost cards and no purchase notice),” says Dawn Crowder, owner of Carolina Clover, which sells jewelry and gifts.
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“We were looking for a smarter mobile solution both for the customer who always has their phone with them and loves good coupons, and for us, as sellers, to get information about our loyal customers, communicate with them and reward them,” he explains.
“Our customers make a qualifying purchase in our store [and] receive a visit through the mobile app, which counts towards a bigger reward after 10 hits [when] they receive pre-programmed coupons,” he continues. “For example, when they sign up on social media, they can receive an automatic notification voucher for their in-store purchase that day.” The app also offers customers a birthday voucher and “we miss you” vouchers if they haven't shopped with Carolina Clover in a while.
“Everything is automated with options we can turn on and off that we love, and it's definitely a smarter solution for the old paper punch card.”
3. Mobile planning and reminders If you're a service company, such as a salon or gym, use a mobile app that allows customers to schedule appointments or sign up for classes through their smartphone or tablet. Then, use text or text messages to confirm appointments or classes and send reminders.
